Mofilm Workshop

So last Thursday, instead of Creativity and Concepts, we had an all day workshop with the company Mofilm. They are a multi-million pound company that hold contests for aspiring filmmakers to produce films for major companies such as Pepsi, Doritos and Vodafone. Mofilm aim to help unknown filmmakers get discovered and hopefully win an Oscar!
Their link is http://www.mofilm.com/ if you'd like to find out more, watch some winning videos or enter a contest yourself.

Our task was to create, film and edit a 15-25 second advert for the paper, 'The Hindustan Times'.

The brief told us that it had involve someone doing something wrong and then being hit over the head with a paper (a copy of the Hindustan times) to tell them to correct themselves. The advert then had to finish with the line "It's time to change..."

Our group's idea was centred around the issue of wasting food as we felt like this is something that happens far too often in the world especially when there's so much poverty. The idea was to have someone walking, take a bite out of his sandwich, not like it, throw it down on the floor only to have a random passer by run out of nowhere and hit him over the head with the newspaper.

Thankfully the group I was in was full of media genius' so they knew what they were doing. I spent most of the day just watching on as I didn't have a clue about filming techniques and how to edit using Final Cut Pro. Our finished film turned out really good and I enjoyed the whole process of making it.

Here is the finished advert: