We used a combination of quantitative and qualitative questions so that we could collect more in depth answers about peoples' opinions on multi platform programmes. I think this was a good idea because although some questions were harder to analyse, it was worth it as we then knew peoples' exact views on the topic.
Results
Question 1 - What are your favourite TV Channels?
We asked this question to gage if people preferred channels that offer more multi platform content than other channels. The 3 most popular channels were E4, Channel 4 and ITV1 and we found that 74% of people's favourite channels offer a range of multiplatform shows. This shows that most people prefer channels that offer multi platform content and suggests that many may use it on a regular basis. This is a change from years ago when the norm was to just sit and watch that one programme without getting involved with extra content.
Question 2 - Why are these channels your favourite?
We asked this question because we wanted to know if multi platform content had any effect on people's decisions of what channel to pick. We found that 71% of people watched these channel because they had programmes on that interested them. This suggests that they would be more likely to interact with multi platform content as they are already interested in the shows so the channels can use this to their advantage.
Question 3 - What programmes are your favourite?
This question was asked because we wanted to see if peoples' favourite programmes were ones that involved multi platform content. The 3 most popular shows were The X Factor, Made in Chelsea and Walking Dead. These results show that the 3 most popular shows all involve multi platform content suggesting the increasing popularity of the exclusive content.
Question 4 - Why are these programmes your favourite?
We asked this question to see if multi platform content had any effect on a person's interest in that particular programme. The most popular answer with 50% of participants agreeing, was that the programme was fun to watch. Although this means they aren't tuning in because of multi platform programming, it suggests that they would be more likely to engage with the extra content which is something that programme makers could use to their advantage.
Question 5 - What devices do you watch your programmes on?
We asked this question because we wanted to find out if the way people watch television has changed from the traditional way how everyone just used a television set. We found that 47% still use their television as their main form of watching programmes however 36% now use computers and 11% use portable devices such as smartphones and tablets. This shows that people are starting to ditch the tradition of the family being round a tv set for the ability to watch a programme anywhere and at anytime. Programme creators should take this on board and enable multi platform content to be available anywhere and anytime so people can use it on the go.
Question 6 - Why do you watch it on this device?
We asked this question to find out if the ease of accessibility anywhere made a difference to peoples' watching habits. We found that 78% of people chose their device based on ease of access, whether it be whilst they were travelling, or whether it meant they were not restricted by the TV schedule suggesting that creators of multi platform content should make it available anywhere and anytime
Question 7 - If you could watch a programme on any other device, what would it be and why?
Again, we asked this question to investigate if the ease of accessibility anywhere made a different to peoples' watching habits. We found that 67% of people would choose a portable device like a smartphone or tablet because of its ease of use whilst travelling proving that one of the most important aspects of media today is that it can be accessed anywhere.
Question 8 - Do you play along with associated apps or use social networks relating to what you're watching on a smartphone, tablet or laptop during the same time they are on TV?
We asked this question to see how many people interacted with multi platform content at the same time as the show was on. Results showed that 87% of people interacted with multi platform content whilst a show was on, whether it was apps or using social networks to talk about the show. We found that 54% used smartphones, 32% used laptops and 14% used tablets. This shows the massive popularity of multi platform content and demonstrates that users enjoy interacting with the show on more than the one level of just sit back and watching it.
Question 9 - What programme do you play along with on apps or use social networking with?
We asked this question to help us determine what the 3 most successful examples of multi platform programming was. We found that the three most popular answers were The X Factor with 30%, Million Pound Drop with 26% and Embarassing Bodies with 13%. We decided to use these 3 answers and research in depth these shows and use them for our case studies because from our research they were the most popular
Question 10 - Why do you use these multi platform services?
We asked this question because we wanted to find out the reasons why people used multi platform content. Results showed that 33% people used them as a social activity, either playing along with someone or talking about the shows with other people, 30% use them because they find it fun and 30% play along with it because they want to interact with the show more. These results show that people interact with multi platform content for entertainment reasons on the whole. Programme makers should aim to create content that incorporates fun, social elements and interaction with characters or contestants as this is what the fans want.
I found doing these questionnaires fascinating because it was interesting to find out peoples' opinions and the ways that they use technology today. I was shocked by the popularity of multi platform content and feel excited for the future of television as I know that there will be more use of this as the audience's wants and needs now play a bigger role than ever in production and decisions of shows. Another big thing that came out of this research is the demand for all media to be easily accessible, anywhere and anytime, which is something we will definitely see more of as smartphones are rapidly becoming one of the most used items of technology.
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