I decided to develop on what we had learnt about QR codes because I enjoyed the mini brief using these and I like how you can use a range of different media elements in innovative ways to tell a story. I felt that by using a range of media, it would make the project more interesting as people wouldn’t get bored by just looking at lots of different photos or just watching one film. I also loved the fact that the viewer has to get involved with the artefact by scanning the code, making it a more interactive experience for everyone. I wanted to explore the notion of QR codes being used in a useful way, not just in the sense of linear storytelling because I thought that within this area I could create an innovative and novel idea.
I decided to research some existing QR projects to get some inspiration of what direction I wanted to go in with my project.
The first project I looked into was the Radisson Edwardian Hotel chain, who have recently added QR codes to their menus, so that customers could scan certain dishes and watch them being prepared. I liked how this enhanced the customer experience of something that is normally a standard and boring procedure, like choosing what to eat. It inspired me to do incorporate this into my project, applying a more innovative spin on a tradition process.
I then looked at Tesco in Korea, who have created QR supermarkets in train stations. This enables mobile users to scan various items that they wanted to buy, using their phone’s QR reader and complete their shopping whilst waiting for the train. Again, I liked how they turned a normal, mundane task, into something innovative and more exciting.
I also looked at Spotify’s mixtape QR project. Users were able to make a playlist, then send this to someone via a greeting card which had a QR code inside. I liked the idea of sending a message to someone you love, via a QR code and this was definitely something I wanted to include in my project.
From the research that I did I knew that I wanted my project to be an innovative spin on a traditional concept, but also have a personal touch in which someone can send a message to a loved one through it.
My original idea was a 12 Days of Christmas QR Advent calendar where the person would be able to see a different piece of related media each day, culminating in a personal Christmas message off someone. However I realised that due to the time of the year, it was unrealistic to be able to film so many Christmassy scenes and I didn’t want to just get a load of media off the internet.
So I changed my idea to a QR calendar where there would be a different QR code for each month, relating to that month.
I decided that I would use a range of media including films, photos, soundscapes so that I would be able to practice a range of skills that I have learnt in the past 3 years on various software such as Photoshop, After Effects and Premiere Pro.
However to make the project more interesting, I decided to use it as a prototype for a new type of personalised calendar, in which people would be able to go online and create their own personalised memory calendar for someone special where they can leave letters, photos and video messages for them in the form of QR codes. For each month, the QR code will contain memories from that month in the past year, showing the story of how their year went.
There will also be the option to add in personalised reminders for birthdays of mutual friends.
I chose this idea because I thought it was an innovative spin on a traditional concept that everyone has become used to, and perhaps, bored of.
On each month’s page there will be a main QR code for the whole month which would focus on memories of that month from the previous year, then on various days there will be birthday reminders, personalised messages to the person and other reminders about novelty days throughout.
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