1. Digital Fiction Factory
The first guest speaker was Ian Wareing from Digital Fiction Factory. They are a creative partnership between BBC, Channel 4, Creative England and Conker Media (now known as Lime Digital) who specialise is multiplatform media productions. One of the examples of their work was for 'Hollyoaks' called 'Hollyoaks - the Morning After The Night Before'. This grabbed my attention immediately because as I am a huge fan of 'Hollyoaks' I had participated in this multiplatform product and really enjoyed using it as it allowed me to learn more about the characters and interact with the show all day and night, instead of the usual 6.30pm slot.
The question Ian set was:
"The Internet, social media and other open systems have allowed for user
generated content (UGC), crowd-sourcing and other forms of audience participation to prevail in digital media. But how do we translate these
features into storytelling experiences, without treading on the toes of the author?"
This question definitely interested me because I think one of the best recent developments within the media is the fact that audiences can interact with characters and storylines, sometimes even having an impact on what will happen. By choosing this question I would get the chance in learning mroe about how audiences can and have participated with their favourite shows which I would enjoy. However I struggled with the wording of the question, not quite knowing where to start in answering it, and how I would go about researching it.
2. Onteca
The second question was set by Jon Wetherall from Onteca. They develop games and applications for Nintendo Wii, iPhone/iPod Touch/iPad, Android, Facebook and IPTV. They specialise in free games that entice the customer then asking them to pay for extra content if they want to. This is a very effective tactic as I have often downloaded many free games and ended up paying for the extra content as I've enjoyed the game so much and want to experience more of it. In today's media world, companies need to think of new ways to advertise as more and more people are not watching adverts on TV by either using an on demand service on the Internet, or recording the shows and fast forwarding through them and advertising on free apps is a perfect replacement as you get global outreach.
The question Jon set was:
"What new models are there for selling media? When people download so much media freely, what are people willing to pay for and how? What are and what can we learn from the best monetization mechanics for Freemium games on mobile?"
The app area of the media is probably one of the areas I am interested in least as I don't wish to go into the market of sole app development. However in today's modern world you can't escape them and I feel it is important that all popular shows have their own app and offer exclusive extra content on them that is accessible anywhere, as the key thing with having a successful television programme is to have extra content for fans to interact with and offer their opinions with and to be accessible everywhere on a range of devices - which is a mantra I hope to take with me through my career. However gaming apps are not my biggest interest and I probably won't pick this question as I know I will work better with a question that fascinates me greatly
3. Nine Lives Media
The third and final question was presented by Mike Lewis, from Nine Lives Media. They are an independent TV production company that make documentaries, current affairs programmes and drama documentaries. This immediately appealed to me as I am the most interested in TV and that's where I hope my career will take place. Mike's talk was all about multi platform shows - shows that offer extra content on apps, websites and social networks. This appealed to me greatly because I believe that soon all popular shows will be multi platform to increase the 'buzz' about a show and keep fans interested. I love interacting with multi platform shows such as 'The X Factor' and 'Million Pound Drop' and researching these shows would be perfect for me!
The question Mike set was:
"Which are the three most successful ever examples of cross platform television programming, how did viewers participate and most importantly, what did they gain from the experience?"
I am definitely going to choose this question because it appeals to all my major interests within the media: television, audience participation and multi platform programming. In today's world, the 'second screen' is becoming a vital part of watching television, with people tweeting or facebooking all their thoughts about a programme, and therefore creating an online 'buzz' about a programme, for example #XFactor trending every weekend on twitter. This is something I would love to delve in and learn more about as it is only going to become more popular and important in creating shows for television. Also after researching the company 'Nine Lives Media' I was really excited to discover they have created some programmes that I have watched and loved, such as 'Small Teen Big World' and its follow up documentaries, 'Small Teen Bigger World' and 'Small Teen Turns Eighteen' for BBC Three. These documentaries really inspired me as it was fascinating to see what the young girl had to deal with and really opened my eyes up to how everyone is equal and should be treated with respect.
This question definitely interested me because I think one of the best recent developments within the media is the fact that audiences can interact with characters and storylines, sometimes even having an impact on what will happen. By choosing this question I would get the chance in learning mroe about how audiences can and have participated with their favourite shows which I would enjoy. However I struggled with the wording of the question, not quite knowing where to start in answering it, and how I would go about researching it.
2. Onteca
The second question was set by Jon Wetherall from Onteca. They develop games and applications for Nintendo Wii, iPhone/iPod Touch/iPad, Android, Facebook and IPTV. They specialise in free games that entice the customer then asking them to pay for extra content if they want to. This is a very effective tactic as I have often downloaded many free games and ended up paying for the extra content as I've enjoyed the game so much and want to experience more of it. In today's media world, companies need to think of new ways to advertise as more and more people are not watching adverts on TV by either using an on demand service on the Internet, or recording the shows and fast forwarding through them and advertising on free apps is a perfect replacement as you get global outreach.
The question Jon set was:
"What new models are there for selling media? When people download so much media freely, what are people willing to pay for and how? What are and what can we learn from the best monetization mechanics for Freemium games on mobile?"
The app area of the media is probably one of the areas I am interested in least as I don't wish to go into the market of sole app development. However in today's modern world you can't escape them and I feel it is important that all popular shows have their own app and offer exclusive extra content on them that is accessible anywhere, as the key thing with having a successful television programme is to have extra content for fans to interact with and offer their opinions with and to be accessible everywhere on a range of devices - which is a mantra I hope to take with me through my career. However gaming apps are not my biggest interest and I probably won't pick this question as I know I will work better with a question that fascinates me greatly
3. Nine Lives Media
The third and final question was presented by Mike Lewis, from Nine Lives Media. They are an independent TV production company that make documentaries, current affairs programmes and drama documentaries. This immediately appealed to me as I am the most interested in TV and that's where I hope my career will take place. Mike's talk was all about multi platform shows - shows that offer extra content on apps, websites and social networks. This appealed to me greatly because I believe that soon all popular shows will be multi platform to increase the 'buzz' about a show and keep fans interested. I love interacting with multi platform shows such as 'The X Factor' and 'Million Pound Drop' and researching these shows would be perfect for me!
The question Mike set was:
"Which are the three most successful ever examples of cross platform television programming, how did viewers participate and most importantly, what did they gain from the experience?"
I am definitely going to choose this question because it appeals to all my major interests within the media: television, audience participation and multi platform programming. In today's world, the 'second screen' is becoming a vital part of watching television, with people tweeting or facebooking all their thoughts about a programme, and therefore creating an online 'buzz' about a programme, for example #XFactor trending every weekend on twitter. This is something I would love to delve in and learn more about as it is only going to become more popular and important in creating shows for television. Also after researching the company 'Nine Lives Media' I was really excited to discover they have created some programmes that I have watched and loved, such as 'Small Teen Big World' and its follow up documentaries, 'Small Teen Bigger World' and 'Small Teen Turns Eighteen' for BBC Three. These documentaries really inspired me as it was fascinating to see what the young girl had to deal with and really opened my eyes up to how everyone is equal and should be treated with respect.
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