We recently had the first introductory session of 'Applied Media Research'. This module is all about, as the title suggests, research within the media. I've found that research is really important within the media because it is vital you know what the audience's needs and wants are otherwise you end up spending money on, for example, a programme that receives low ratings and criticism.
Over this module, we will have 3 guest speakers and each of them set us a question. We then choose the question we want to do and answer it in a presentation after collating a variety of research from focus groups, questionnaires and academic research using the Internet, journals and books.
This module interests me because I've always found researching things fascinating as I love to know more about topics and love knowing people's opinions on things, especially the media! I am really excited for the 3 guest speakers as they will be industry professionals from different areas and will give us an insight into what it is like to be successful.
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